At The Writing Wheel LLP(Spice Boat), we value your trust when sharing your personal data with us and recognize that you may be concerned about the information provided to us and about how we handle that information.

If you are reading this Privacy policy it may be because you may have visited our Website, Social Media profile, any online service, or interacted with us in venues or through activities (all of them referred to hereinafter as “Sites”) operated by The Writing Wheel LLP, a company incorporated under the provisions of the companies Act, 1956, having its registered office at  No 40, Himagiri Meadows, Gottigere, Bannerghatta Road, Bangalore- 560083. or its affiliates (“Spice Boat” or “us” or “we”) or, because you may have contacted us directly by phone or in writing.

This Privacy document sets out the basis on which we use, store and process your Personal Data when you access our Sites or contact us.

The Writing Wheel LLP collects and uses Personal Data which you provide or which we collect about you when you navigate through our Sites for the purposes of advertising, supplying you with our products and services, making contact with you for marketing or other commercial purposes, answering your inquiries regarding our products, facilitating your participation in our offers and promotions, handling any product complaints, and analysing and improving the quality of our products or services.

Your access to and use of our Sites is subject to the terms and conditions of our Privacy document and all applicable laws. Your Personal Data processing will be limited to what it is necessary in relation to the purposes described in this Privacy document. We will seek your consent for some processing so that you have control of the information we process and hold about you. Otherwise, we will only process your Personal Data if necessary for the performance of a contract with you, for compliance with a legal obligation of Spice Boat, for the purposes of legitimate interests of The Writing Wheel LLP, or other purposes which are permitted by law.

We usually process your Personal Data in your location but, it may also be stored in systems based around the world, and may be processed by third party service providers acting on our behalf. These systems and providers may be based in territories that do not provide an equivalent level of protection over privacy as that enjoyed in your location. In that case The Writing Wheel LLP will use reasonable endeavours to provide for adequate protections for your Personal Data that are reasonably equivalent to the one in the country of origin. You can seek for further information and exercise your rights of access, rectification, cancellation, objection, and data portability in respect of your Personal Data, by clicking in our Contact Us feature.

We may change this Privacy document from time to time by posting the updated version of the Privacy document on our Sites. Please visit this space to stay informed about how we use your personal data.

This Privacy Notice is dated January 2022.


The type of information and Personal Data that we collect about you when you visit our Sites or interact with us may include the following:

  • Personal details about you or provided by you – such as but not limited to your name, age, gender, postal address and other contact details, such as your telephone number and email address, your requests, any complaints you may have and any other data we receive if we communicate with you (including via telephone, email, online or via social media), and any other information you provide – for example, when you register with our Sites, sign up for our newsletters, participate in our offers and promotions, provide customer feedback, reply to surveys or purchase our products or services;
  • Payment and purchase information – including data to make purchases, such as your payment account details, credit card and debit card numbers, expiration date, shipping and billing address, and details of products purchased;
  • Preference information – information about your preferences, needs, interests, opinions and behaviour (e.g., in relation to our Sites, products and services);
  • Account login information – including any information that is required for you to establish a user account, such as user name, password and security question and answer;
  • Information collected automatically – including information about your device, IP address, and browser, that we may collect, for example, when we use in our Sites our own cookies or cookies owned by 3rd parties, web beacons and similar technologies that collect information about your use of our Sites or about your interaction with us by emails. See our Cookies Policy for further information. Cookies, including those used on our Sites, can be disabled through the settings in your browser but if you disable all cookies, you may not be able to access or have full functionality of our Sites. Disabling cookies does not delete existing cookies from your device; cookie deletion needs to be manually completed through the appropriate menu options in your browser.


We collect and use your Personal Data for the purposes below and on any other lawful basis. Please know that if we already hold information about you, we may use that information for the same purposes.

For legitimate commercial interests: we may use your Personal Data (both on an aggregated and on an individual basis), such as your contact details, your account and electronic identification data, information regarding your purchases in our stores and online, for the purpose of providing our products and services, maintaining and updating our records, administration, information verification, advertising, marketing and for analysing and improving the quality of our products or services, as well as, to understand you as a customer.

This also means that we analyse the information that you provide to us together with your use of our Sites or of our products and services and we use all this information to improve the same and to give you a better user experience.

We may also use your Personal Data, for commercial interests such as, to analyse data about the users of our products and services; to assist in security and fraud prevention; for system integrity purposes; to remind you of your abandoned cart or send you an order confirmation; to facilitate our business operations, to operate company policies and procedures; to enable us to make corporate transactions, such as any merger, sale, reorganization, transfer of HIC-ABF assets or businesses, acquisition, bankruptcy, or similar event, to comply with our legal obligations; and for other legitimate business purposes permitted by applicable law, on which we would provide the relevant information at the time.

We may also use your information, with permission, for instance for marketing purposes and for tailoring our communications with you based on your profiles via email, SMS, other electronic means or otherwise, and/or to track and analyse your preferences for purposes of consumer insights and personalised marketing. You can withdraw your consent any time; see what rights you have regarding the Personal Data we hold about you?

To comply with our legal obligations, such as maintaining appropriate business records, handling complaints made to our customer service, managing product health, safety or quality complaints, complying with lawful requests by public authorities and with applicable laws and regulations or as otherwise required by law.


We will only retain your Personal Data for as long as it is necessary to satisfy the purpose for which it was provided by you or collected by us (for example, for the time necessary for us to answer queries or resolve problems).

We may therefore retain your Personal Data for a reasonable period after your last interaction with us. When the Personal Data that we collect is no longer required in this way, we destroy or delete it in a secure manner. We may, instead of destroying or erasing your Personal Data, make it anonymous so that it cannot be associated with or tracked back to you. In certain cases, we may have legal or regulatory obligations that require us to retain specific records for a set period of time.


We may share your Personal Data with:

  • The Writing Wheel LLP entities. Your Personal Data could be shared between The Writing Wheel LLP companies that may use your Personal Data as described in this Privacy Document.
  • Service Providers and Processors. We may engage third party vendors, agents, service providers, and affiliated entities to provide services to you on our behalf, such as support for the internal operations of our websites, Mobile Apps or online stores (including social media service providers, payment processors, brand activation agencies, advertising, marketing and promotional agencies, data analytics providers, professional advisors (e.g. accountants, bankers, business advisors, debt collectors, lawyers) and third parties we use for sending your orders to your address, such as postal courier vendors) or for the technical processing (for example, hosting services or data storage) or for customer relationship management services, as well as related offline product or promotional support services, (for example, competitions, sweepstakes and contest organizers, winner draws providers, events management agencies, prize or compensation packages vendors) and, other related services.
  • In providing their services, they may access, receive, maintain or otherwise process Personal Data on our behalf. Our contracts with these service providers do not permit use of your information for their own purposes, including their marketing purposes. Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.
  • We may sometimes offer you a service or application in co-operation with partners (for example, co-sponsors or licensors, licensees or distributors of our branded products). We may therefore need to disclose your Personal Data to those partners. Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions or as co-controllers. In those cases, in which the disclosure of your Personal Data with third parties takes place based on your consent or your request to do so, where relevant, we will clearly notify you of the sharing, and you will have the choice not to participate or to otherwise object to such sharing.
  • Third parties in case of legal requirement. We may also disclose your Personal Data if we believe we are required to do so by law, or that doing so is reasonably necessary to comply with legal processes; when we believe it is necessary or appropriate to disclose Personal Data to law enforcement authorities, such as to investigate actual or suspected fraud or violations of law, breaches of security, or breaches of this Privacy document; to respond to any claims against us or our personnel; and, to protect the rights, property, or personal safety of our customers, employees, contractors or the public.
  • Third Parties in case of a corporate transaction. In addition, information about our customers and consumers, including Personal Data, may be disclosed as part of any merger, sale, reorganization, transfer of assets or businesses, acquisition, bankruptcy, or similar event.


We use a variety of physical, technical and administrative security standards, technologies and procedures to help protect your Personal Data from loss, misuse, alteration, destruction or damage to an appropriate level depending on the sensitivity of the information.

We take steps to limit access to your Personal Data to those persons who need to have access to it for one of the purposes listed in this Privacy document. Furthermore, we use reasonable efforts to ensure that any third party processing your Personal Data equally provides for confidentiality and integrity of your data in a secure way.


You have the following rights:

  • to obtain a copy of your Personal Data together with information about how and on what basis that Personal Data is processed;
  • to rectify inaccurate Personal Data (including the right to have incomplete Personal Data completed);
  • to request that we erase your Personal Data as may be allowed under applicable laws;
  • to request that we restrict processing of your Personal Data where you advise us to do so or:
    • the accuracy of the Personal Data is contested;
    • the processing is unlawful, but you object to the erasure of the Personal Data;
    • we no longer require the Personal Data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; or
    • you challenge the processing which is justified on the basis of a legitimate interest.

In case you may have a complaint about how we process your Personal Data, you can send it by reaching out to us through the details found at the Contact Us section.

If you have any question regarding the processing of your Personal Data or this Privacy document or if you wish to exercise any of the above-mentioned rights, please contact us through the details found at the Contact Us section. You may revoke your consent for receiving newsletter or marketing communications at any time, free of charge by following the instructions in any marketing communication. You can also control these preferences in your profile settings, where applicable.


When you participate in any of our profiles or wherever Spice Boat is present in any of the various social media forums like Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, etc., you should be familiar with and understand the tools provided by those sites that allow you to make choices about how you share the Personal Data in your social media profile(s).

For these forums the privacy practices or policies of these third parties apply, so we encourage you to read the applicable privacy policies, terms of use and related information about how your Personal Data is used in these social media sites.

Subsequently our Sites may contain links to third-party websites; if you follow these links, you will exit our websites and mobile applications. While these third-party websites are selected with care, Spice Boat cannot accept liability for the use of your Personal Data by these organisations. For more information and details, please consult the section on Data Privacy Notices of third parties and the privacy statement of the website you are visiting (if such a statement is provided).

Except where provided otherwise, this Privacy document shall not apply to these social media forums and third-party websites/applications not owned by The Writing Wheel LLP since they control and process your Personal Data.

Some of our online service providers assist us with online analytics, targeted advertising, embedded videos and other content, social media interactivity and surveys, and these providers may use cookies, web beacons, and other storage technologies to collect or receive information from our Sites and elsewhere on the internet. For example, with targeted advertising, we can tailor the delivery and content of our ads and other material on our Sites or third-party sites and online services, based on previous visits to our Sites.

The tracking described above may allow online service providers to collect information about your interaction with our Sites (including IP address) and which they may combine with information they have collected at other times and through other sources (e.g. Google may link your activity on multiple devices if you have a Google account), or with information we provide them such as email addresses. The use of these technologies allows them to help us define target customer groups based on Site usage and demographic characteristics (e.g. age, gender) deliver customised advertising content, measure the effectiveness of their advertising (e.g. by reporting on the actions people take after viewing particular ads), evaluate use of our Sites and other sites and provide other services relating to website activity and internet usage.

Those third parties may also transfer the information they collect to others where it is required to do so by law, or where those others process the information on their behalf.


At The Writing Wheel LLP, we do not believe in marketing directly to children under 14 years of age. Therefore, our Sites are not intended for children under 14 years old.

We also take the protection of children’s privacy seriously. Individuals who are under 18 years of age and therefore unable to provide consent should have a parent/guardian’s consent before providing any Personal Data to us via the website. If we determine upon collection that a user is under age and has not provided a parent/guardian’s consent before providing any Personal Data, we will not use or maintain his/her Personal Data without the parent/guardian’s consent. Without such consent, though, the child/individual may not be able to participate in certain activities. However, in certain circumstances, we may maintain and use such information (in accordance with the rest of this Privacy document and applicable law) in order to notify and obtain consent from the parent/guardian and for certain safety, security, liability, record keeping and other purposes permitted under applicable law. A parent/guardian can review, remove, change or refuse further collection or use of their child’s Personal Data by contacting us as set out in our Contact Us section, including child’s name, address and e-mail address.


If you have questions or requests regarding this Privacy document, or if you would like to exercise your rights vis-à-vis your Personal Data, you may write to or call us at +91 9884721650 or write to us at our address: Spice Boat(The Writing Wheel LLp, No: 40, Himagiri Meadows, Gottigere, Bannerghatta Road, Bangalore. (Tel: +91 9884721650 / +91 9445001536).